What I Do

I help businesses identify their customers’ needs and bring about meaningful and intuitive digital products.

I’m a Vancouver-based product designer. My work focuses on uncovering customers’ underserved needs and delivering relevant design solutions, using qualitative research and rapid prototyping.

With 8 years of serving small-to-medium-sized enterprises, I understand their challenges in bringing ideas to life. Through iterative design process, I’ve helped these companies build user-centric products in a time-and-cost-efficient manner.